SIRAJ MUNIR
CONTENT & DIGITAL MEDIA PROFESSIONAL
Content and digital media professional with 14+ years of experience across content creation, video production, social media, digital marketing and integrated campaigns. Experienced in turning ideas into engaging content across platforms, from concept and production through to distribution and performance. A hands-on creative with agency, corporate and in-house experience across content, campaigns and digital communications.
CORE SKILLS
Content & Creative
Content Strategy · Video Production · Video Editing · Creative Concept Development · Storytelling · Social Content · Graphic Design
Digital & Marketing
Digital Marketing · Social Media Marketing · Campaign Management · Community Management · Paid Media · Content Performance
Project & Communications
Campaign Planning · Stakeholder Management · Vendor Management · Community Engagement · Corporate Communications
PROFESSIONAL EXPERIENCE
Selected Campaign Experience
Hope for Palestine
Contributed to content and creative communications supporting Muslim Pro's Palestine-focused fundraising and awareness efforts.
Palestine Community Challenge
Supported the campaign's content and community activation, including an event that brought together 30+ content creators and community partners to create content and encourage support for a USD 100,000 fundraising goal.
Giving by Muslim Pro
Contributed to content supporting Muslim Pro's giving initiative, communicating its efforts to provide relief and ongoing support to families experiencing poverty, displacement and hardship.
April 2022 - August 2026
CONTENT CREATOR
AT MUSLIM PRO / BITSMEDIA
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Conceptualised, produced and published video content across digital and social platforms.
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Developed creative concepts and campaign content from ideation through production and delivery.
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Planned and executed marketing campaigns designed to drive engagement, app subscriptions and community participation.
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Produced promotional and sizzle reels for the Qalbox streaming platform.
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Created content and activations to strengthen global community engagement.
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Collaborated with marketing, community and creative teams to deliver campaigns and digital initiatives.
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Monitored content and campaign performance to identify opportunities for optimisation.
January 2021 - April 2022
VIDEO EDITOR
AT MOJO RISING STUDIOS PTE. LTD.
Job Duties
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Edited branded and infomercial video content for international pharmaceutical clients.
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Produced and edited interview-led videos for corporate branding and communications.
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Translated client briefs and key messages into engaging video content.
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Managed video projects from editing through final delivery.
February 2015 - November 2020
EXECUTIVE OFFICER AT PPIS
Job Duties
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Managed digital communications across website and social media platforms.
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Developed and executed digital and offline media campaigns supporting organisational and fundraising objectives.
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Conceptualised and produced digital content, creative assets and communications collateral.
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Developed philanthropy and fundraising initiatives across online and offline channels.
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Coordinated publicity and communications for annual symposiums, talks and dialogues.
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Monitored social media conversations and digital sentiment.
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Coordinated internal stakeholders and external vendors to deliver communications and campaigns.
Achievements
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Grew Facebook community from 3,500 to 12,000+ followers.
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Supported fundraising initiatives generating more than $500,000 annually across online and offline channels.
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Assisted in producing the organisation's first corporate video in over 60 years.
July 2012 - November 2014
SENIOR SOCIAL EXECUTIVE
AT MEDIACOM SINGAPORE
Job Duties
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Managed social media communities for major consumer brands.
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Developed and executed social media strategies aligned with brand and campaign objectives.
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Planned and created content for social channels.
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Supported paid social campaigns and digital activations.
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Developed applications and social activations for contests and consumer engagement.
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Produced branded video content for social and digital platforms.
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Monitored and reported on social media performance.
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Coordinated external vendors and regional partners across Japan and Korea.
Achievements
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Conceptualised and executed multiple integrated social campaigns.
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Contributed to campaigns recognised and nominated for industry awards in Singapore.
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Promoted to Senior Social Executive during tenure.
June 2011 - July 2012
INTERACTION EXECUTIVE
AT MEDIACOM SINGAPORE
Job Duties
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Managed online communities for P&G brand social channels.
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Developed monthly content and engagement strategies.
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Created social content and supported branded video solutions.
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Assisted in developing digital applications, contests and interactive campaigns.
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Worked with creative, media and technology partners to deliver digital activations.
Achievements
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Contributed to the successful 2011 Coca-Cola media pitch, helping the agency secure the business.
January 2011 - June 2011
MEDIA MASTER
AT GROUP M SINGAPORE
Job Duties
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Supported media planning and buying across digital and traditional channels.
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Coordinated with media vendors and publishers on campaign delivery.
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Assisted with client deliverables and campaign coordination.
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Gained exposure to multiple agency functions through cross-team attachments.
April 2007 - Aug 2007
INTERN
AT DIGIMAGIC COMMUNICATIONS PTE LTD
Job Duties
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Created Flash animations and website content.
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Produced illustrations and artwork for interactive projects.
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Edited video content for interactive CDs.
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Assisted in developing interactive media and digital assets.
EDUCATION
June 2021 - September 2021
DIPLOMA IN FOOTWEAR DESIGN
Textile and Fashion Industry Training Centre Pte Ltd
2005 - 2008
DIPLOMA IN MULTIMEDIA TECHNOLOGY
Singapore Polytechnic
ACCOMPLISHMENTS
GrabForGood x Nas Academy programme 2021
100 TOP CREATORS
Tencel™ Art of Shoes Design Competition 2020
3RD PLACE WINNER
Circles.life #1111MakeAWish Competition 2019
1ST PLACE WINNER
Scoot’s Original Paradise Lip Sync Battle Contest 2018