CURRICULUM VITAE
Professional Experience
April 2022 - Present
CONTENT CREATOR
AT MUSLIM PRO / BITSMEDIA
Produce creative and engaging video content across various online platforms.
Plan and execute marketing campaigns to drive engagement and app subscriptions.
Strengthen global community engagement through webinars and watch parties.
Monitor content performance and assess the effectiveness of marketing campaigns.
Conceptualise and produce sizzle reels for the streaming platform.
January 2021 - April 2022
VIDEO EDITOR
AT MOJO RISING STUDIOS PTE. LTD.
Edit informercial videos for international pharmaceutical companies.
Facilitate interview videos for clients' corporate branding.
February 2015 - November 2020
EXECUTIVE OFFICER AT PPIS
Job Duties
Managed engagements and content on all digital communications platforms (website, Facebook, Instagram).
Designed and executed media buys across various online and offline channels.
Ensure media delivery with every online and offline buy.
Formulated philanthropy initiatives for fundraising campaigns.
Coordinate publicity efforts such as annual symposiums, talks and dialogues.
Conceptualise and produce collaterals for the organisation.
Monitor social mentions on the web and social media space.
Achievements
Grew the organisation's Facebook page from 3,500 fans to 12,000.
Raised over $500,000 of funds annually via online and offline channels.
Assisted in producing the organisation's first corporate video in over 60 years.
July 2012 - November 2014
SENIOR SOCIAL EXECUTIVE
AT MEDIACOM SINGAPORE
Job Duties
Managed brands' Facebook pages and their community.
Assisted in the planning and execution of Facebook buys so brands get the right amount of exposure for brand awareness.
Executed the brands' specific social media marketing strategy.
Assisted in content strategy and content creation for brands.
Monitored and reported the performance of each brand monthly.
Developed apps for brands to run contests and giveaways.
Liaised with vendors to create award-winning campaigns.
Produced brand videos to be used as content.
Coordinated with vendors in other markets like Japan and Korea.
Achievements
Campaign was nominated for several awards in Singapore.
Conceptualised and executed multiple campaigns.
Received a promotion in my second year.
June 2011 - July 2012
INTERACTION EXECUTIVE
AT MEDIACOM SINGAPORE
Job Duties
Community manager for a few P&G brands' Facebook pages.
Created a content strategy for each brand and produced their monthly engagement content.
Provided in-house designs and branded video solutions for the agency.
Assisted in developing mobile applications for brands to run contests and games.
Achievements
Was instrumental in winning the agency's media pitch for the Coca-Cola business in 2011.
January 2011 - June 2011
MEDIA MASTER
AT GROUP M SINGAPORE
Job Duties
Learn the ropes of media over a span of six months.
Visit various vendors and media publishers to find more about what goes on behind the scenes.
Learn the roles of media such as media planning, media buying etc.
Attach to media agencies to receive hand-on experience in media.
Responsible for client management and deliverables.
April 2007 - Aug 2007
INTERN
AT DIGIMAGIC COMMUNICATIONS PTE LTD
Job Duties
Create Flash animations and websites for clients.
Assists in designing cover art for an interactive CD.
Assists in the video editing of interactive CD.
Create illustrations of buildings for interactive CD.
EDUCATION
June 2021 - September 2021
DIPLOMA IN FOOTWEAR DESIGN
Textile and Fashion Industry Training Centre Pte Ltd
2005 - 2008
DIPLOMA IN MULTIMEDIA TECHNOLOGY
Singapore Polytechnic
ACCOMPLISHMENTS
GrabForGood x Nas Academy programme 2021
100 TOP CREATORS
Tencel™ Art of Shoes Design Competition 2020
3RD PLACE WINNER
Circles.life #1111MakeAWish Competition 2019
1ST PLACE WINNER
Scoot’s Original Paradise Lip Sync Battle Contest 2018